At The London Artisan
Behind the scenes //
If you are one of the beautiful people that follow me on Instagram you'll probably know that last weekend I was trading in The Truman Brewery on Brick Lane at an event called The London Artisan, which was an event linked to London Design Week. I have been building up to this event for some months & so thought I would share a bit of my behind the scenes experience as a trader & share some piccies of my weekend in London with you.
Driving was the only option with three crates of stock in tow so I had my good friend & fellow trader Ingrid Rees of Ingfamous share the ride with me. We left super early on Saturday Morning (err actually it was more like really late on Friday night) & gamed ourselves up for what we knew would be a pretty jam packed day by drinking coffee & paleo bars when the dawn came.
There were the usual road trip shenanigans like getting lost in London, with Mrs Google (the sly old so and so) taking us to the wrong Truman Brewery (who knew there were two!) and finally getting there and setting up, ready to trade.
The space was amazing & my stall was a really decent size so it was a pleasure to set up & enjoy that process - often it's a squeeze for me to get everything on a standard table so I was pretty chuffed about this.
Then - truth time - A very slow first day. There just weren't many people around & there wasn't a big push from the event organisers on social media to get people through the door. I chatted to as many people as I could, handed out business cards & tinkered with my stall display. One of the things I've learned from the years I've been doing events of all types is that the first impression is vital - so I kept the smile on my face & pretended my brand new shoes were not in fact shredding my feet. Plus I genuinely love meeting people & seeing how they react to the things I make so all was not lost.
Deciding to put the day behind us, we opted to relax with a delicious vietnamese meal & a bottle of wine & after hearing a tip off that the Brick Lane Sunday Market would bring in loads more trade for day 2, headed to bed feeling both tipsy & optimistic for the new day.
A cracking morning spent having an amazing breakfast ( if you're ever nearby the Breakfast Club is a must - the pancakes were out of this world!) & then a cheeky wander around Spitalfields before heading back to The Truman Brewery feeling bright & shiny & full of enthusiasm for the day.
The second day was thankfully much busier & I met loads of fantastic people & new customers. It was very apparent however that almost none of them knew about the event in advance and had just happened to be in the area or were attending the market next door, which was a shame but it's always great to meet people you wouldn't get a chance to otherwise - (I had a wander in the next door market later on in the afternoon, made a purchase from a maker of a rather splendid modern yellow knit hair band & enjoyed a very tasty pumpkin curry - no time for snaps though I'm afraid as I did it in double time to get back to my stall)
The day went by much faster & then we were packing up & heading home, courtesy of Mrs Google's slightly mental directions.
Although the turnout was disappointing, I got to meet a bunch of people I otherwise wouldn't have & it really was a treat to set up in such an iconic building. I love Brick Lane & the surrounding area & I'd love to go back and do a different event another time. Plus you never know with events, sometimes things turn up out of the blue months later & I am ever the optimist...
See you next week for another behind the scenes post.